hype cog

Founded by the former assistant designer of nonnative, Kazuya Sugano’s YSTRDY’S TMRRW debuts its 2017 fall/winter collection which blends American influences and streetwear. Drawing inspiration from his own experiences as a teenager growing up in Tokyo during the ’90s, Sugano collaborates with funk rock band Red Hot Chili Peppers to use two of its earliest album cover artworks as graphics for some pieces. Core items include mohair cardigans, oversized bomber jackets, and silhouette baggy tees. The use of pop color and textured fabrics along with abundant accessorizing are all key components of the collection.

The much anticipated debut collection launches Saturday, July 15 over at COVERCHORD and at select BEAUTY&YOUTH UNITED ARROWS stores. Meanwhile, check out the lookbook above.

Image CreditYSTRDY'S TMRRW
Read Full Article

What to Read Next

ih nom uh nit's 2018 Spring/Summer Collection Fuses the Classic With the Flamboyant
Dr. Dre & Eminem Recall Their Very First Studio Session Together
Kanye West's Second Kids Supply Collection Has Emerged
SERIES by Bodega Repurposes For All to Envy's Vintage Tees for a New Selection of Caps
VFILES & Billionaire Boys Club Reveal a Colorfully Fun Graphic T-Shirt Collaboration
Load More
 
HYPES is a real time popularity metric informing readers of what is trending