VETEMEMES & BOOLENCIAGA Travel to IKEA to Spotlight New Parody Items

Meme-fashion at its finest.

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This past June, Davil Tran of the notorious VETEMEMES parody label announced his new meme imprint aptly dubbed BOOLENCIAGA. The parody brands now have a joint-official lookbook captured at an unspecified IKEA location. The casually-shot visuals were captured by Dissonant Labs, showcasing the latest gamut of soft goods from the trolling clothing lines. Check out the gallery above and head over to VETEMEMES’ official website to learn more.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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