uniform experiment's 2017 Fall/Winter Lookbook Takes to the Streets of London

In full normcore.

Fashion
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After releasing an emotive campaign video, uniform experiment continues to go down the route of relatability with a street-focused Fall/Winter 2017 lookbook. The normcore photo set snaps youth spotted around different areas of London. The collection boasts a host of neutral-toned outerwear pieces, camo prints and functional designs. Jackets, sweaters, T-shirts, pants and accessories such as a NEW ERA cap and black backpack all feature “uniform experiment” branding and the Japanese label’s signature star motif.

Flip through the lookbook above, check out the full collection and shop the pieces at SOPHNET.

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