Tattoo Artist to the Stars JonBoy Gets a Sneaker Collab With Koio Collective

The tattooist for the Jenners, Kardashians, and Hailey Baldwin gets a footwear model.

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New York City tattoo artist JonBoy is one of Hollywood’s favorite ink masters. The likes of the Jenners, Kardashians, and a slew of other A-listers go to him for his fine-lined work and small-scale pieces. He was also recently called on by Nike to tattoo guests at its special recent Nike Air Max event.

Now, JonBoy is getting his own sneaker collab with minimalist shoe purveyors Koio Collective. The two simple, yet premium models are made from suede and come in navy and pink. They both contain the artist’s tattoo designs in the Olde English “K”, as well as Morse code detailing that, reads “jonboy tattoo.”

These Italian-made shoes will release in limited quantities on 6/28 at Koio Collective.

Take a look at the shoes above and revisit our Essentials piece with JonBoy.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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