FACES&LACES Refreshes DC's Brand Identity With On-Trend 2017 Spring/Summer Lookbook
The iconic skate label heads to Moscow for a new campaign.
Moscow-based creative studio FACES&LACES lent its editorial know-how to DC Shoes by heading a pictorial project that refreshes the skate label’s brand ethos. Moscow is the city used as the backdrop to highlight DC’s 2017 spring/summer range that consists of vibrant tees, flannels, crewneck sweaters, jackets, trousers, shorts, and accessories. Star pieces in the assemblage include short-sleeve button down shirts embellished with splattered paint graphics, a shell jacket wrapped in tonal black as well as cobranded sneeze belts. With Russia fast-becoming a popular fashion hub nowadays, this editorial is a sharp reflection of where street and skatewear’s focus should be.
Check out the lookbook above and head over to DC Shoes’ official website to learn more.
