Swatch Debuts Graphic "Action Heroes" Series for 2017 Spring/Summer

A collision of colors, prints, patterns and caricatures.

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Swatch has long been revered for pushing the boundaries of timepiece design with its latest collection proving just as eclectic as ever. The Swiss watch brand plans to portray different design themes for each quarter’s release with the newest series taking on a super human “Action Heroes” motif. To help capture the vibrancy of the current spring/summer season, the lineup employs a diverse mix of colors, patterns and prints, while finding ways to intersect animated caricatures and urban art elements. The new Swatch “Action Heroes” series is available for purchase at select Swatch retailers.

In other Swatch-related news, check out its “A Traveler’s Dream” series released earlier this year.

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