Gucci Unveils Its First Fragrance Under Alessandro Michele Titled “Bloom”

Available for pre-order on May 3.

Fashion
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Italian luxury label Gucci has recently unveiled its first fragrance under the creative direction of Alessandro Michele. Joining an impressive catalog of scents released by the fashion house over the years, Gucci’s newest creation was produced in partnership with master perfumer Alberto Morillas and features a cocktail concoction of sambac jasmine, tuberose, orris and Rangoon, amongst other ingredients. With the official launch slated for August, a limited release will be offered on May 3 through Gucci’s online store.

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