Photographer Shoots Audi Q2 Campaign With 1/43 Scale Model and Handcrafted Sets

Miniature photographer Felix Hernandez just shot Audi Middle East’s campaign in the comfort of his Cancun, Mexico studio using a 1/43 scale model of the Audi Q2. Felix was challenged to use a 1/43 scale model size for the first time by the German automakers, he usually works with 1/18 scale models. But the photographer believes that, “There are no limits for imagination, the limits are within you,” so he meticulously handcrafted lifelike desert and highway scenes for the campaign using foam core, LEDs, sand paper and polvo fino. He also took a trip to Dubai to capture its iconic skyline for the project. Mixing his DIY skills and handcrafted sets with focused stacked photography techniques and a little Photoshop, Felix succeeded in creating life-sized looks out of tiny models.

Check out the video of the process above and final product shots below.