PLEASURES & The Grateful Dead Team up on a Capsule Collection
Drawing from the band’s unique graphic language.
After teaming up with WISM on an exclusive racing-inspired tracksuit, PLEASURES recently collaborated with American rock band The Grateful Dead on a range of streetwear staples. The capsule range was born out of PLEASURES and the iconic band’s mutual love for eclecticism and cult aesthetic. Formed in 1965, the Palo Alto, California group is known for its experimental sound that plays with elements of folk, bluegrass, psychedelia, country, reggae and instrumental to transcending all musical boundaries.
Comprised of coach jackets, hoodies, T-shirts, sweatpants and caps, the graphics found throughout the collection draw heavily from The Grateful Dead’s signature unique subversive graphic language. Retailing between $35 and $135 USD, the PLEASURES x The Grateful Dead capsule collection is available now at pleasuresnow.com and soon at select retailers like HBX.
For more contemporary fashion news, Helmut Lang recently released its Spring/Summer 2018 collection designed by Shayne Oliver.
