Samsung Throws Shade at Every Generation of the iPhone
Calling out everything from water resistance to dongles.
Brands are sentient in 2017, and have no qualms calling each other out on Twitter or acknowledging rivalries. Enter the newest Samsung Galaxy commercial, where it effectively throws all the shade at its biggest competitor, the iPhone X. The ad follows a young man named Erik through the years as he meets and falls for a young woman named Lauren. However, the focus of each touching moment between the two and their ongoing relationship is on how second-rate his iPhone is compared to her Samsung Galaxy.
Samsung doesn’t stop there, the brand makes sure to put every single downside of owning an iPhone throughout the years, down to its inability to send pictures during its earlier days to its small screen before Plus models were introduced. It’s all so petty, but all very factual. What’s more, they even dig at the folks who wait in line for them, with one “notch-head” jabbing at the X’s latest design. And finally, Samsung adds salt to the wound by titling the video “Growing Up” as a call to action of sorts for the cult iPhone owner. Check out the video above, and feel free to share your thoughts below.
