Lonzo Ball Is Aiming for Greatness On "BBB"

Hate him or love him, he’s involved in everything right now.

Music
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Even if some of his region’s most influential rappers aren’t particularly interested in his musical approach, Lonzo Ball seems deadset on cooking up new records and forging his own lane in rap.

After boasting about his Gucci purchases and celebrating his 20th birthday on “Get Off,” the NBA star once again hits the studio for “BBB.” Lyrically, the song doesn’t mark a dramatic shift for Lonzo Ball’s style; his bars still revolve around brags, boasts and his aspirations for the rap game’s upper echelon. Most notably, his constant stream of releases shows his commitment to diversifying his resume and showcases a commendable work ethic. And, even if his sound might not be for everyone, his dad is definitely a super-fan.

You can stream Lonzo Ball’s new song “BBB” above. While he has yet to earn any significant musical accolades, he did recently earn the designation of the “youngest NBA player to get a triple-double.”

For those looking to explore Lonzo Ball’s musical side, check out last month’s “Super Saiyan” single.

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