NISSIN Investigates Noodle Eating Customs to Develop a Slurp-Cancelling Fork

Available for preorder.

Food & Beverage
6,664 Hypes 0 Comments

Continuing its series of unique Cup Noodle campaigns, NISSIN recently took an in-depth look at noodle eating customs around the world. Noting the different viewpoints foreigners and native Japanese have regarding slurping, the instant noodle purveyor set out to create a solution to alleviate the divide with a slurp-cancelling fork dubbed the Otohiko. NISSIN’s new device links up to a smartphone app which detects slurping noises and produces a counter-noise that will cancel out the slurps.

NISSIN is set to produce 5,000 slurp-canceling forks — each priced at ¥14,800 JPY (approximately $130 USD) — but will only go into production if the company receives 5,000 preorders by December 15.

For more NISSIN Cup Noodle news, you can now buy a titanium Snow Peak version of the Japanese instant noodle’s iconic packaging.

Read Full Article
Image Credit
NISSIN

What to Read Next

Kid Cudi Teases Trophy Room's Latest Jordan Exclusive
Footwear

Kid Cudi Teases Trophy Room's Latest Jordan Exclusive

Cudi digs them, do you?

HATHENBRUCK™ Presents New Skate Video and Capsule Collection
Fashion

HATHENBRUCK™ Presents New Skate Video and Capsule Collection

‘JUMPERCABLES’ features skaters riding in Stone Island, C.E. and more.

Pigalle Teases Upcoming Casio G-SHOCK Collaboration
Fashion

Pigalle Teases Upcoming Casio G-SHOCK Collaboration

A collaboration inspired by Japanese culture.


Nike Launches Air More Money Ahead of Schedule for Breast Cancer Awareness
Footwear

Nike Launches Air More Money Ahead of Schedule for Breast Cancer Awareness

For a cure.

Surf Is Dead Continues Gentleman’s Club Series With New Collection
Fashion

Surf Is Dead Continues Gentleman’s Club Series With New Collection

Alongside another provocative lookbook to boot.

Pharrell's New NMD HU Trail, A Better Look
Footwear

Pharrell's New NMD HU Trail, A Better Look

The pair can be yours right now – if you have the funds.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.