adidas’ Running division has officially unveiled the new PureBOOST shoe. Equally impressive in style and performance, the newest member of the BOOST family marries a streamlined design with running-oriented specifications to create one of the most fashionable performance models ever to come out of Herzogenaurach. The model does away with the ever-present Primeknit technology and replaces the upper with a new circular knit construction boasting a double wrap tongue and a unique lacing system reminiscent of the YEEZY models. The lower portion of the design receives subtle, yet effective updates as well, in form of a 8mm heel lift, wider forefront and a progressive sculpting of the BOOST technology, giving runners the ideal support and responsiveness in urban terrains. The revamped PureBOOST is set to release in black/white and black colorways on January 18 and January 25 respectively. You can expect more iterations to hit the shelves come February.
For more insight on the runner make sure to read our interview with adidas’ Design Director Stephen Dobson.