Check out the Unique Marketing for Upcoming Rogue One Merchandise
IT’S A TRAP.
Following recent announcements for various Rogue One merchandise, Lucasfilm and Disney have united their third-party licensing partners for quite a unique marketing push. Combining LEGO sets, Funko vinyls, Hasbro figures and Hot Wheels Starships, this combination of toys populate a mini-universe that carries a lighthearted and self-aware tone reminiscent of the LEGO movies. As the first installment of stop-motion flicks to come, the short follows Jyn Erso as she attempts to locate misplaced plans for a LEGO Death Star. Check out the video above to see all of the collectibles in action, and prepare yourselves for more Star Wars content that will roll out through September as ‘Force Friday’ approaches. And to submit your own stop-motion films and enter the #GOROGUE contest, click here.