Public School Shows MR PORTER How to Create a Fashion Show From Scratch

From simple ideas sketched onto paper to a full-blown presentation.

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MR PORTER spent 24 hours with Dao-Yi Chow and Maxwell Osborne starting on the eve of the CFDA awards. The duo will always be New York’s darlings as their label, Public School has amassed a pretty strong following throughout the years — it has become one of the city’s most quintessential clothing brands. In the video we see the Dao-Yi and Maxwell start their ideas on paper while having a slice at Joe’s Pizza in Greenwich Village. They then move on to fittings where friend and stylist, Eugene Tong works his magic before the show. The vid then culminates to the actual catwalk presentation and shifts to the moment before the awards ceremony with a special appearance by a certain Chicago Bulls players.

Watch the video above and shop the new collection at MR PORTER.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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