Get an Inside Look at How Rapha Designs Its Fine Cycling Products
Shot on an iPhone.
Partnering up with Apple, we get a closer look at how Rapha designs its fine cycling products. Alex Valdman, head of design, takes us behind the scenes as he goes through his approach to design and his short-term sacrifices for long-term benefits. Valdman states, “Design is just problem solving. It’s a process and a journey to create a better commute.” Watch the video above shot entirely on iPhone.
