Apple Channels Maya Angelou in Its Latest Ad About the Beauty in Humanity

The Rio Olympics-centric ad is both breathtaking and heart warming.

Tech & Gadgets
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Gearing up for the Olympics, Apple has introduced its latest ad that both demonstrates the iPhone’s superior camera abilities while also poetically ties its customers together as human beings more than clients. The ad, with words by late poet Maya Angelou from her “The Human Family” piece, showcases the beauty in all of us with gorgeous portraits, selfies and snap videos shot using iPhones while Angelou’s prose inspires all who happen to listen. The Rio Olympic games is the perfect setting to enjoy such a display of the unity of man and woman all over the world, and with the new iPhone on its way the promotional roll outs will only get better and stronger from here.

Watch the heart warming video above.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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