Hiroshi Fujiwara Sheds Light on His Design Philosophy in New NikeLab Video

The soft-spoken icon opens up.

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Fashion
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The godfather of streetwear may have over three decades of experience in everything from fashion and music to art and film, but, outside of his Rizzoli-published monograph, the beloved creative rarely opens up about his work. Thankfully, one of the man’s longtime collaborators, Nike, recently got him to sit down for a brief two-and-a-half-minute video reflecting on his work.

Check it out above as Fujiwara sheds some light on his design philosophies and talks about how collaborative endeavors have changed since he got started some 30 years ago.

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