Did the U.S. Olympics Basketball Team Purposefully Hide adidas in This Promo Photo?

Awkward.

By
Footwear
27,519 Hypes 0 Comments

Tiptoeing around opposing brand sponsorships is nothing new, yet few have found a way to pull this off without awkwardness — you might remember Drake’s photoshopped football jersey where the adidas logo was removed, but the iconic three stripes weren’t. The most recent to come under fire for a stint like this is the U.S. basketball team. With the Olympics less than three weeks away, timely promo is being released to to build hype for the game.

However, questions have been raised regarding Jordan Brand’s latest team photo (seen above) posted to its Twitter. Jimmy Butler and DeAndre Jordan’s awkward squats appear innocent at first, however upon close look they might actually be intentional — to cover the adidas’s logos. This isn’t the first time the brand has been seen doing something like this, as Nick DePaula points out in the tweet below. 

Read Full Article

What to Read Next

Ugly God Calls out Pokémon Bandwagoners, Shows off Game Boy Games & Gym Badges
Music 

Ugly God Calls out Pokémon Bandwagoners, Shows off Game Boy Games & Gym Badges

The self-proclaimed “real Pokémon OG” can name all eight Indigo League badges effortlessly.

PLEASURE x Dover Street Market Unleash its 2016 Fall T-Shirt Collection
Fashion

PLEASURE x Dover Street Market Unleash its 2016 Fall T-Shirt Collection

An eclectic offering of graphic printed tees.

Stream bitbird's Very First Compilation, 'Gouldian Finch #01'
Music 

Stream bitbird's Very First Compilation, 'Gouldian Finch #01'

San Holo recruits Appyby, EASTGHOST, The Nicholas and more.


Gucci Mane & Future Might be Recording Together, According to Zaytoven & Mike WiLL Made-It
Music 

Gucci Mane & Future Might be Recording Together, According to Zaytoven & Mike WiLL Made-It

The ATL super-producers reveal all in a Reddit AMA.

Bon Iver & Francis and the Lights Rally Support For Invitation to Perform on 'Jimmy Fallon'
Music 

Bon Iver & Francis and the Lights Rally Support For Invitation to Perform on 'Jimmy Fallon'

Francis’ video with Bon Iver and Kanye West went viral a couple of weeks ago.

FKA twigs Announces a Free Dance Workshop in Baltimore
Music 

FKA twigs Announces a Free Dance Workshop in Baltimore

twigs is inviting dancers to perform at her Pier 6 show on Wednesday.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.