Behind-the-Scenes of Barneys x Justin Bieber's 'Purpose' Tour Collaboration
An in-depth look at the anticipated collection.
Ramping up for the release of the Barneys x Justin Bieber Purpose tour collaboration, we take a look behind the scenes to get a glimpse of the production process and closeups of the 31-piece capsule. Designed by Fear of God’s Jerry Lorenzo and stylist Karla Welch, the Purpose Tour “Wardrobe Collection” is the first time the luxury retailer is partnering up with an artist for merchandise and on-stage attire. In the images above, we see FOG’s signature grunge aesthetic met with detailed zips and luxe fabrics, set against the backdrop of the no frills, raw factory shedding light on the intricate process of creating the apparel. The unisex collection will be available on Monday, July 18 at Barneys’ Madison Avenue location to coincide with the final leg of the U.S. tour at Madison Square Garden.
