Take a Look at Apple's New Brooklyn Store

Apple continues to expand its empire following the recent sale of its billionth iPhone. After revamping its flagship store in San Francisco, the tech giant took to the ever-changing neighborhood of Williamsburg to open its first retail location in Brooklyn. Situated on the corner of North Third Street and Bedford Avenue, the former residential loft blends in with a nearby Equinox and Whole Foods, integrating the indoors with the outdoors through its exposed brick design. Additionally, timber ceilings, hanging lamps and polished concrete floors give a much more laid-back aesthetic from Apple’s Manhattan stores, which is the path Chief Design Officer Jony Ive took to implement starting with the flagship location’s remodeling. A series of oversized arched windows allow natural lighting to shine through while a large 6K video screen welcomes visitors. Coupled with wooden stools for casual seating and artful displays, the store will also host events via a wall-less auditorium known as “The Forum” in order to engage the community in a town square-like setting. Take a look at the photos above and visit the Brooklyn location.