The AVRA 1-Hundred Watch Wraps a Second Display Around Its Bezel
Pioneering a bold, new masculine aesthetic.
Taking over six years in development and hosting four patents, the 1-Hundred is the first model from the new AVRA Watch Company and pioneers a novel dual interface design. Apart from the conventional hour and minute hand watch face, the 1-Hundred is defined by an auxiliary time display that wraps around the side of the case as an alternative way of telling the time. The watch also features the patented Chronolock™ system — an internal vertical crown-locking system that ensures that the watch remains watertight up to 100 meters — while Super Luminova-coated index marks allow the time to be read in the dimmest of lighting conditions.
Featuring sturdy stainless steel or titanium construction, the 1-Hundred takes over six months to be built and are made-to-order in Switzerland to ensure the highest technical quality. Check out the 1-Hundred online here, retailing for $5,500 USD for the stainless steel version and $7,500 USD for the titanium build.
