Lev Tanju Is Proud That Cool Dads Love Palace

The origin of all the clever copy for Palace’s products is also finally revealed.

Fashion
19,992 Hypes 0 Comments

In a new Guardian profile, Palace founder Lev Tanju has opened up on the brand’s origins, inspirations and ambitions.

Tanju confirms that he is the one behind the brand’s hilarious product descriptions, noting of the process: “I sit in front the TV with a takeaway and type on my iPhone absolute nonsense in bullet points and people find it funny.” Tanju also notes that he’s proud of the brand’s cross-generational appeal, be it ’90s lads reminiscing on “a banging time to think about” or dads who come in to shop with their sons perusing for garms. It all seems to come naturally to the South London native, who prides himself on the authenticity that the brand represents, noting: “We have a backbone. There’s a skate gang and a crew of people.” Tanju notes that the brand doesn’t send pieces to celebrities or influencers: “We make it and that’s it. If you want it, come to the shop.”

You can read the full interview here.

Read Full Article

What to Read Next

Palace's FW20 End-of-Season Online Sale Is Coming This Week
Fashion

Palace's FW20 End-of-Season Online Sale Is Coming This Week

A chance to get FW20 wares at up to 30 percent off.

The Internet Is Loving This Rock That Resembles a Pablo Picasso Portrait
Entertainment

The Internet Is Loving This Rock That Resembles a Pablo Picasso Portrait

Named the ‘Pebblo Picasso.’

Palace Is About Skating -- And Procrastinating
Fashion 

Palace Is About Skating -- And Procrastinating

How Palace captured Tate Britain and Ralph Lauren without losing its grit, from ‘HYPEBEAST Magazine’ Issue 24.


A Full Look at the Palace & adidas Golf SS20 Collection
Fashion 

A Full Look at the Palace & adidas Golf SS20 Collection

Featuring pro golfers Sergio Garcia, Dustin Johnson and Joaquin Niemann.

Tom Sachs Is Opening "Nuggets" Tonight at Jeffrey Deitch
Arts

Tom Sachs Is Opening "Nuggets" Tonight at Jeffrey Deitch

Sachs follows his NASA-inspired “Tea Ceremony” with another exhibition in New York.

Valentino Taps Vanessa Beecroft for Its New Campaign
Fashion

Valentino Taps Vanessa Beecroft for Its New Campaign

The longtime Yeezy collaborator teams up with the famed Italian label.

Lil Yachty Rocks Luxury Pieces in Latest Editorial
Fashion

Lil Yachty Rocks Luxury Pieces in Latest Editorial

Lil Boat is yacht-ready.


Janet Jackson Returns Like She Never Left in New "Dammn Baby" Video
Music

Janet Jackson Returns Like She Never Left in New "Dammn Baby" Video

Miss Jackson if you’re nasty.

10 Things You Should Know About 2Pac's Mom, Ms. Afeni Shakur Davis
Music 

10 Things You Should Know About 2Pac's Mom, Ms. Afeni Shakur Davis

Remembering the mother figure of one of the greatest artists of our time.

A First Look at the New Power Rangers Suits
Entertainment

A First Look at the New Power Rangers Suits

Kimberly, Zack and company get an armored makeover.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.