Justin Bieber 'Purpose' Pop-Up Shop at VFILES Drew a Crowd of Unbeliebable Numbers

A huge turn out for fans of streetwear and the Canadian superstar.

Fashion 
20,706 Hypes 0 Comments

You would think that a shop for pop music sensation Justin Bieber would conjure up all the angsty teenyboppers that worship the Canadian heartthrob, but actually you’d be wrong. Announced on Justin’s Twitter, a special pop-up shop for his ‘Purpose Tour’ merchandise hit creative social networking platform VFILES local outpost #12MERCER that drew a crowd of Beliebers, music fans and streetwear heads alike, with the latter taking up most of the queue. Having Jerry Lorenzo of Fear of God overlooking the direction along with exclusivity to VFILES, the items combined a look and feel of rock tour merchandise aesthetics, while simple graphics and tour information added details relatable to all those in line. Inside, the store was fully stocked with hoodies, tees, long-sleeves and jackets all branding towards the Biebs’ performance tour with some pieces even listing the Brooklyn location for true locality.

Check out the gallery of pics above and read up about the tour merch and Jerry Lorenzo’s involvement.

Read Full Article

What to Read Next

Streetsnaps: Verbal & Yoon
Fashion 

Streetsnaps: Verbal & Yoon

Location: Seoul, Korea

5 Basketball Movies That Deserve a Reboot
Entertainment

5 Basketball Movies That Deserve a Reboot

With our choice of who will act in them.

The Air Jordan 17+ Gets the Iconic "Bred" Look
Footwear

The Air Jordan 17+ Gets the Iconic "Bred" Look

One of MJ’s Wizards kicks gets a Bulls-inspired makeover.


Drake Ousts 50 Cent to Officially Join the "Forbes Five"
Music

Drake Ousts 50 Cent to Officially Join the "Forbes Five"

“Forbes list like every year, my office is my tour bus.”

The Air Jordan 12 "Flu Game" Has a Release Date
Footwear

The Air Jordan 12 "Flu Game" Has a Release Date

Relive one of The GOAT’s most memorable moments with this overdue release.

BEAUTY & YOUTH Customizes Timberland's Classic 3-Eye Shoe
Footwear

BEAUTY & YOUTH Customizes Timberland's Classic 3-Eye Shoe

The Japanese favorite takes on Timberland’s 1978 release.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.