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Here’s Why This Juicer Costs $700 USD

How far will you go for the perfect raw juice?

The juice fad phenomenon has grown tremendously where a regular 12-ounce bottle in the market can be sold for $10 USD. Already proven a resilient industry around the world, juicing is being taken to the next level with Doug Evans’s new machine dubbed Juicero. Introduced earlier this year, the new system, which received $120 million USD in funding, may very well be the pinnacle of stress-free cold-press juicing.

Juicero’s no-mess aluminium design was made by Swiss designer, entrepreneur, and sustainability advocate Yves Béhar and his award-winning industrial design firm fuseproject, which reimagines cold-press juicing by using prepackaged juice packs. Using Wi-Fi, Juicero is able to determine how fresh the fruits and veggies are inside by reading a QR code on each pack — think of it like Keurig coffee packs. At the push of a button, it crushes each pack with four tons of pressure to produce 8 ounces of juice instantly.

If you’re in California, Juicero is now available for purchase online for $700 USD and will be rolling out globally soon.

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