One adidas Store Requires You to Dress Head-to-Toe in adidas to Buy NMDs

For the white adidas NMD Primeknit release you better make sure that you’re a true fan of the Three Stripes in order to fulfill your purchase. Knowing that this drop will certainly attract adidas’s faithful and new fans, one of its Thailand locations has implemented a rule (announced via Facebook) that in order to purchase, one must be wearing a minimum of three pieces of adidas garb. Within the purchase restriction, those products are limited to an adidas top, bottom, and a pair of sneakers with sandals and slides not being counted in the mix. As the white adidas NMD Primeknit will be complemented with the release of the black City Sock, it leaves one to wonder if proving brand loyalty is the right route to take moving forward.

Do you think this new release stipulation is the right way to go?