adidas Is Returning to Its German Roots to Enhance Production
adidas has answered your demand with enhanced supply.
The Three Stripes is aiming to expand its manufacturing coverage by returning to Germany with a factory that will be mainly operated by robots. After adidas closed its last German factory back in 1993 and moved its production to lower-wage Asia, the company has decided to return in order to keep up with the high demand for product. The new SPEEDFACTORY is expected to provide around 160 jobs to assist with the machinery’s production and is expected to begin in 2017. With the goal of satisfying consumers’ instant demand for new product, only time will tell how much of a benefit the brand will see in the future of its production and sales rates.
