UNDERCOVER Is Opening New MADSTORE Pop-Ups
Jun Takahashi’s MAD is back.
Originally launched in April of last year, UNDERCOVER’s MADSTORE is making a return this month, celebrating the one-year anniversary of its launch with two brand new pop-up shops. Representing an evolution of sorts of the old “MAD MARKET” pop-up, MADSTORE plays host to an extension of the usual UNDERCOVER releases, offering up a bevy of oddities alongside vintage pieces and custom one-offs.
Look for the latest MADSTORE pop-ups to hit UNDERCOVER’s Sendai, Kanazawa and Nagoya flagships from April 29 through May 8 while the fourth floor of Hankyu MEN’S TOKYO will play host to its own MADSTORE May 4 through May 10.
