THE PARK・ING GINZA Pays Tribute to Sony With Latest Collection

Hiroshi Fujiwara taps into the Japanese tech giant’s archive of industrial design objects.

Fashion
4.2K 0 Comments

Hiroshi Fujiwara’s THE PARK・ING GINZA is paying homage to some of Sony’s iconic designs with its latest collection of tees and hoodies. The graphic pieces feature some of Sony’s most pioneering technologies from years past, including: Betamax and 70/50 cassettes, so beloved back in the days of the analog mixtape; the KV-4P1, meanwhile, was a portable TV originally marketed as a must-have desktop accessory for executives and businesspeople; and the PS-F5 portable turntable was originally released in 1983 and was instantly recognized as a hallmark in industrial design for its ability to play records both vertically and horizontally, thanks to its linear tracking and record clamping technology.

If you’re interested in copping these tributes to the age of analog, you can swing by the concept space in the bottom two floors of Sony’s Tokyo headquarters. Just make sure you remember to bring your ID, lest they refuse you entry.

Read Full Article

What to Read Next

Win a Hender Scheme Leather Cover for HYPEBEAST Magazine Issue 14: The Artisanal Issue
Fashion

Win a Hender Scheme Leather Cover for HYPEBEAST Magazine Issue 14: The Artisanal Issue

Limited to 14 pieces only.

Jordan Brand Heads to Brazil for Its Latest "City Pack" Addition
Footwear

Jordan Brand Heads to Brazil for Its Latest "City Pack" Addition

From the Big Apple to The Marvelous City.

Black Ember Launches Its Most Functional Backpacks to Date With the Gen03 Collection

Black Ember Launches Its Most Functional Backpacks to Date With the Gen03 Collection

Probably the only backpack you’ll ever need again.

Netflix Announces That The Punisher Will Receive His Own Series
Entertainment

Netflix Announces That The Punisher Will Receive His Own Series

Locked and loaded.

Celebrate 'Star Wars' Day With a New UT Collection, Uniqlo Will
Fashion

Celebrate 'Star Wars' Day With a New UT Collection, Uniqlo Will

May the Fourth be with you.


Liam Hemsworth & Woody Harrelson Face off in 'The Duel'
Entertainment

Liam Hemsworth & Woody Harrelson Face off in 'The Duel'

Texas Ranger vs. maniacal preacher.

#hypebeastkids: Converse 2016 Spring Chuck Taylor All Star II
Footwear

#hypebeastkids: Converse 2016 Spring Chuck Taylor All Star II

Featuring some of the coolest kids in NYC.

McLaren Just Put an F1 up for Sale
Automotive

McLaren Just Put an F1 up for Sale

The supercar’s supercar is back in black.

Diplo Previews Ezra Koenig Demo for Beyoncé’s "Hold Up"
Music 

Diplo Previews Ezra Koenig Demo for Beyoncé’s "Hold Up"

“Songs become tweets, tweets become songs – it’s the way of the world.”

The McDonald's All-You-Can-Eat Fries Deal Isn't Even That Crazy
Food & Beverage 

The McDonald's All-You-Can-Eat Fries Deal Isn't Even That Crazy

A look at some of the most bizarre dishes to ever hit your favorite fast food joints.

More ▾