Grimes Commands Attention in New Stella McCartney Ad
“I think friendship is important to all non-sociopaths.”
As Pitchfork notes, Grimes and Stella McCartney revealed plans to work on a new perfume campaign early last month. Now, the inaugural ad for the pair’s campaign has emerged. The “enviromentally friendly,” sustainability-focused perfume is being called POP, and it’s being introduced via a new ad featuring Grimes as its star. Entitled #POPNOW, you can receive a rundown on the endeavor via Grimes’ new ad and talk above.
