Grimes Commands Attention in New Stella McCartney Ad

“I think friendship is important to all non-sociopaths.”

By
Music 
103 Hypes 0 Comments

As Pitchfork notes, Grimes and Stella McCartney revealed plans to work on a new perfume campaign early last month. Now, the inaugural ad for the pair’s campaign has emerged. The “enviromentally friendly,” sustainability-focused perfume is being called POP, and it’s being introduced via a new ad featuring Grimes as its star. Entitled #POPNOW, you can receive a rundown on the endeavor via Grimes’ new ad and talk above.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1125 Users Online

What to Read Next

This A$AP Ferg Interview Sheds His Traplord Layers to Reveal Darold Ferguson Jr.
Music

This A$AP Ferg Interview Sheds His Traplord Layers to Reveal Darold Ferguson Jr.

‘Always Strive and Prosper’ tells the story of his outstanding-yet-complex life.

Nipsey Hussle & Young Thug Represent the "Thug Life"
Music 

Nipsey Hussle & Young Thug Represent the "Thug Life"

So much soul.

Jadakiss & Packer Shoes Pay Homage to Yonkers With Mitchell & Ness Collaboration
Fashion

Jadakiss & Packer Shoes Pay Homage to Yonkers With Mitchell & Ness Collaboration

*Insert correct spelling of Jada’s laugh here*


Lupe Fiasco Shares "Conversations #2"
Music 

Lupe Fiasco Shares "Conversations #2"

‘DROGAS’ coming soon.

Drake Announces Seventh Annual OVO Fest Lineup and 'Summer Sixteen' Tour Dates
Music 

Drake Announces Seventh Annual OVO Fest Lineup and 'Summer Sixteen' Tour Dates

Find all the cities, dates and ticketing information here.

Stephen Curry Is Expected to Miss at Least Two Weeks With Sprained MCL
Sports

Stephen Curry Is Expected to Miss at Least Two Weeks With Sprained MCL

What will this mean for the GSW and the Western Conference?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.