Balmain Opens Its First Flagship Store in New York

The storied French house makes landfall in the U.S.

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Fashion
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French luxury fashion house Balmain has been on the up-and-up thanks to the rejuvenating efforts of a certain Olivier Rousteing, and the recent opening of the maison’s first flagship store in the U.S. is as solid a marker as any. Located New York’s SoHo neighborhood, interior design firm Studio KO was tasked with combining Balmain’s history with Rousteing’s modern aesthetic as well as adapting to its American surroundings.

Taking inspiration from founder Pierre Balmain’s Villa Balmain on the Italian island of Elba, the new flagship is housed within a 2,150-square-foot space that emphasizes lightness and clarity with its use of white ceiling beams, black marble-lined archways, commanding mirrors, accents of gold and brass, and classic 20th century French furniture pieces throughout. Stocking men’s and women’s collections, with kidswear to arrive for the Fall/Winter 2016 season, take a tour of the premises if you find yourself in New York.

Balmain New York
100 Wooster St.
New York NY 10012
United States

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