The Hundreds Takes a Humorous Jab at Your Stereotypical Techwear Lookbook With Its New INTER.ACTIVE Collection
Take note of how athleisurewear should be presented.
Taking a tongue-in-cheek jab at the sometimes over-the-top athleisure lookbooks that large sportwear brands produce, The Hundreds has come out with parody-like lookbook to illustrate its latest “INTER.ACTIVE®” collection. The mainstay streetwear brand has opted to go the opposite way in presenting the stereotypical athletic lookbooks by actually showing the garments worn in a functional manner such as walking a dog or playing video games. Flipping activewear into leisurewear is nothing new to many of us, especially for real athletes that don’t distinguish a pair of shorts for the hardwood from a pair of shorts for your hardwood floors. This range of apparel is the label’s most technologically-advanced release yet. Featuring water-resistant Nano Coating, wind/waterproof taping, bonded hems/seams, reflective trims and more, the collection is perfect for your everyday situations. The Hundreds’ 2016 spring INTER.ACTIVE® collection will be available at its flagship locations, select retailers, as well as its online store from March 3.
