adidas Originals Gives Pharrell Williams His Own Signature Sneaker

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After it emerged that singer Pharrell Williams contributed a far greater portion of sales at adidas than the Yeezy Boost thanks to his Superstar range, the sportswear giant has appropriately designed a signature silhouette for the i am OTHER founder. Recently unveiled on Pharrell’s Instagram, the new sneaker is called the adidas Originals PW ZX333, and takes design cues from the ZX lineage for a neoprene construction rendered in an eye-catching shade of teal — very much in line with Pharrell’s previous flamboyantly colored footwear designs. Check out an accompanying video of the shoes below, and stay tuned for more news on this new silhouette.

A video posted by Pharrell Williams (@pharrell) on

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