JOYRICH 2016 Fall/Winter "Generation-X" Collection
Embracing the culture of the MTV generation.
Dubbed “Generation-X,” JOYRICH’s 2016 fall/winter collection express its own outlook on bold graphics and iconic styling. Throughout the range you’ll find pieces for both men and women that include a selection of shirts, T-shirts, outerwear, pants, jeans and more. Additionally, collaborations within JOYRICH‘s ”Generation-X” collection will include graphics from Popeye, The Simpsons and ’60s fashion star Brigitte Bardot.