hype cog

Benny Gold Takes to Google Street View for Its Latest Lookbook

Street View for the streets.

Having cultivated a strong aesthetic over the years, San Francisco-based Benny Gold has chosen to break from the mold in its latest lookbook with a pastiche of Google Street View. Featuring the geo-mapping tool’s distinctive visual signatures, such as directional arrows, blurred faces, a navigational console in the top left corner, and glitchy stitching of the panorama, the models are caught red-handed in all sorts of antics while wearing the brand’s Spring 2016 range of graphic tees, cut-and-sew garments, caps, and skate decks. For a better look at the individual pieces, head to the brand’s webstore.

Read Full Article

What to Read Next

Ivy League Schools Just Banned Tackling in Football Practice
M83 Share First 'Junk' Single, "Do It, Try It"
TIDAL Just Fired Their CFO & COO
Jay Leno Checks out the 2017 Acura NSX
Tame Impala's Kevin Parker & Miguel Reconnect for "Waves" Remix Video
Load More
HYPES is a real time popularity metric informing readers of what is trending