Public School and Fitbit to Premiere Fashion-Forward Wearables at New York Fashion Week
A mutual collaboration between fashion and function.
Fitbit may have a firm grasp on the wearable market, but the San Francisco-based tech company is still hoping to make an impression on the fashionable side. Maxwell Osborne and Dao-Yi Chow hope to change the wearable health monitor’s reputation amongst streetwear heads by remixing the Fitbit Alta for Public School’s upcoming Fashion Week presentation. The PSNY wearable will feature custom hardware, printed sports bands, with “inspirational phrases” that still stay “true to the Public School color palette and brand mantras,” states a representative from Fitbit.
Keep an eye on the models’ wrists this coming NYFW and we’ll keep you posted on pricing and availability of the PSNY Fitbit as it becomes available.
