hype cog

HUF Pays Homage to ‘SLAP’ Magazine

HUF links up with one of the most iconic skate publications of all time.

Back in 1992, Lance Dawes — then a darkroom technician at the magazine — was given free reign by Thrasher to develop a sister mag under High Speed Productions as an alternative to the more prototypical skateboarding magazines of the time. The result — SLAP — would go on to solidify its role as one of the most beloved skate publications out there thanks to its all-encompassing look at the culture that surrounds skating. Run by skaters for skaters, SLAP — DIY aesthetic and all — made the jump online back in 2008 and even though it largely abandoned new content last year, the SLAP forum remains one of the most active around and is considered to be “skateboarding’s democratic voice throughout the online community.”

Now, fresh off the debut of its seasonal video lookbook, HUF is paying homage to the mag, linking up with Dawes and company for an exclusive capsule collection for Spring 2016. Chock full of skate staples like tees, caps, and hoodies, the range boasts SLAP branding throughout and even makes use of some of the magazine’s most iconic shots — including Mike Carroll’s cover from the very first issue.

Fans can find the full range online now while supplies last.

Read Full Article

What to Read Next

Meet The Man Behind adidas' Laceless Football Boot
5 Exceptional Exhibitors From CIFF's Raven and Raven Projects 2016
A$AP Mob Drops Two New Songs on #WavyWednesdays
"In the Belly of a Bear" Is One Unique Lifeguard's Post
Urban Skiing in the Streets of Boston
Load More
HYPES is a real time popularity metric informing readers of what is trending