French Montana Thinks the Industry is Positioning Kendrick Lamar as the New Face of Hip-Hop

“They put him on that platform so they can shift music towards that direction.”

Music  
228 Hypes 0 Comments

On Tuesday, February 23, French Montana was invited to Power 105.1’s The Breakfast Club for an interview in promotion of his latest mixtape, Wave Gods. During the interview, one of the questions posed to the South Bronx rapper was: “Why isn’t street rap selling like Kendrick?” French reveals that he thinks the industry is purposely trying to position Kendrick Lamar as the face of hip-hop, so they could shift music towards that direction.

“Because they position him, like they did at the GRAMMYs, as the new music. It’s not that it’s not the right thing to do, but you see like the whole thing was like a Kendrick night. That album don’t sound like nothing that’s out – the whole hip-hop game don’t sound like that. They put him on that platform so they can shift music towards that direction.”

Watch the interview below; the Kendrick part is at the 15:45 mark. Let us know if you agree or disagree with French’s remarks.

Read Full Article

What to Read Next

PUMA and ALIFE Present Their Second Collaboration for 2016 Spring/Summer
Fashion

PUMA and ALIFE Present Their Second Collaboration for 2016 Spring/Summer

A tale of two cities.

Pusha T is Featured on New Video & Song
Music  

Pusha T is Featured on New Video & Song

Watch Yo Gotti’s “Hunnid” and listen to Moxie Raia’s “On My Mind” here.

Zedd & Aloe Blacc Reimagines Willy Wonka's "Candyman"
Music  

Zedd & Aloe Blacc Reimagines Willy Wonka's "Candyman"

You can hear the Lido and Flume influence.


Watch This Side-by-Side Supercut of Movies & Their Remakes
Entertainment

Watch This Side-by-Side Supercut of Movies & Their Remakes

See what’s changed in these 25 films and their remakes.

ASICS Unveils a GORE-TEX-Clad GEL-Lyte V "Ice"
Footwear

ASICS Unveils a GORE-TEX-Clad GEL-Lyte V "Ice"

A stylish all-weather runner for the spring.

It's Not Just Leo: A List of Revered Actors & Directors Who Never Won an Oscar
Entertainment

It's Not Just Leo: A List of Revered Actors & Directors Who Never Won an Oscar

From Robert Downey Jr. to Johnny Depp, Tim Burton and more.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.