Tommy Hilfiger Goes to LA to Stage See-Now-Buy-Now Show for Spring 2017

Opting out of New York Fashion Week.

By
Fashion
2,377 Hypes 0 Comments

After showcasing his collection “Tommy Pier” during September’s New York Fashion Week, Tommy Hilfiger plans to move his 2017 spring collection show to the sunny beaches of LA, working once again with model and muse Gigi Hadid. Hilfiger’s second see-now-buy-now show will take place in Venice Beach, California where Gigi also calls home. Since Gigi joined as the face of Tommy, the brand has seen web traffic increase by 900% and experienced a double-digit boost to sales. Set to debut on February 8, 2017, Hilfiger states:

“The spring 2017 collections were designed with a clear West Coast spirit, and Gigi and I have loved fusing elements of her California lifestyle and a music festival atmosphere into the second Tommy x Gigi collection.”

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

340 Users Online

What to Read Next

Givenchy Re-Releases the Bambi Print for Its 2017 Spring Collection
Fashion

Givenchy Re-Releases the Bambi Print for Its 2017 Spring Collection

Bambi grows up in a big way.

'Final Fantasy XV' Gets the NISSIN Treatment In "CUP NOODLE XV"
Entertainment

'Final Fantasy XV' Gets the NISSIN Treatment In "CUP NOODLE XV"

Don’t play with your food…?

Ireland Baldwin Channels Her Inner Madonna for 'LOVE''s Advent Video (NSFW)
Fashion

Ireland Baldwin Channels Her Inner Madonna for 'LOVE''s Advent Video (NSFW)

Skinny dip, anyone?


The Full-Length Trailer for 'The Mummy' Arrives
Entertainment

The Full-Length Trailer for 'The Mummy' Arrives

Diverging from the original 1999 film in a big way.

Ian Connor Denies Painting "Revenge" Graffiti on VLONE Pop-Up
Fashion

Ian Connor Denies Painting "Revenge" Graffiti on VLONE Pop-Up

The beef continues?

Lil Yachty Responds to J. Cole’s “Everybody Gotta Die” Diss
Music

Lil Yachty Responds to J. Cole’s “Everybody Gotta Die” Diss

Lil Boat also explains why he said “f*ck J. Cole” five years ago.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.