A 'Pokémon Go' and Starbucks Cross-Promotion Leak Reveals Some Exciting Things Ahead

Players of the game and fans of the coffee chain don’t want to miss this.

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A big leak just revealed something exciting for the highly-anticipated cross-promotion between Pokémon Go and Starbucks. According to a “Barista Need-To-Know” memo, a majority of stores will in fact become PokéStops or gyms. What can players expect? For one, users visiting participating Starbucks will get the Pokémon Go Frappuccino Blended Beverage. It’s actually more than just an in-game item, it will be available on the menu as a real drink as the event goes on. No details yet as to what flavors or ingredients are in the drink.

Expect the cross-promotion to roll out on December 8.

Pokémon Go

Photo via Imgur.com

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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