Pitti Immagine Makes "Dance" the Central Theme of Its Winter Fashion Fairs

“Tell me how you dance and I’ll tell you how you’ll dress.”

Fashion
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Pitti Uomo has always been the place to check out insane street style and learn about the upcoming trends in men’s fashion, but this year, in addition to the usual emphasis on aethetics, dance is also taking center stage. The theme of the upcoming Pitti Immagine fairs for the winter season in Italy will be “Pitti Dance Off,” encouraging attendees to explore the intersection of rhythm, movement and style as sister forms of self-expression. The concept will be interwoven throughout the shows, including a special finger tut salute in the form of “PI” designed to be used for the fairs’ social media coverage as well as a digital art project for the event.

Watch the Pitti Dance Off video above, directed and photographed by Dennison Bertram, and stay tuned for more info about Pitti Uomo 91, which will include guests Paul Smith and Tim Coppens, as well as special projects by Cottweiler x Reebok and Golden Goose Deluxe Brand.

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Presented by Pitti Immagine
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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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