adidas Ultra BOOST 3.0 Gets a Chinese New Year Colorway

To ring in the year of the Rooster.

Footwear
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For this upcoming Chinese New Year, adidas gives the Ultra BOOST 3.0 silhouette a lucky red treatment. Adopting a more subdued take on the traditional bright red colorway of previous Chinese New Year-themed releases, this year’s version features a speckled maroon Primeknit upper, patterned laces with matching lining, and the signature black lace cage and white BOOST midsole. For an extra touch of good fortune, the tongue is marked with modern CNY branding and the laces feature bright red aglets. Stay tuned for more updates on the official release date.

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