Tinker Hatfield on How They Added Adaptive Lacing to the Nike MAG

Detailing the process of “Fiction to Fact” with senior designer Tiffany Beers.

By
Footwear
6,126 Hypes 0 Comments

Nike’s recent reveal of 2016’s Air Mag silhouette has done more than impress the sneaker community. Holding a raffle to help find the cure for Parkinson’s alongside The Michael J. Fox Foundation, the Swoosh has managed to welcome its fanbase to the future thanks to the great minds behind its innovation team. The duo of Tinker Hatfield and Tiffany Beers got together to discuss the transition of “Fiction to Fact” in regards to the Nike MAG’s development. Crediting the successful process to the upcoming Nike Hyperadapt 1.0’s adaptive lacing system, the tandem reflects on the difficulty of making sure the MAG’s technology wouldn’t compromise weight and comfort of the model.

Check out the two’s discussion in full above and find out more about how the Nike MAG feels on-foot here.

You can also experience the Nike MAG for yourself now at the Nike+ Clubhouse at 45 Grand Street in New York City, today until 8 p.m. EST and October 7 from 1 p.m. to 5 p.m. EST.

Read Full Article

What to Read Next

This Week's Most Instagram-Worthy Architecture
Design 

This Week's Most Instagram-Worthy Architecture

Scoping out the finest locations at the intersection of design and social media.

Jahan Loh x G-SHOCK GA-110
Arts

Jahan Loh x G-SHOCK GA-110

In celebration of Loh’s “MASH UP” exhibition.

These Are 8 of the Best Cosplayers in the World
Entertainment

These Are 8 of the Best Cosplayers in the World

A list of some popular names and award-winning newcomers elevating the art form.


adidas Hints at Future Yeezy Releases With New "Shades" Teaser
Footwear

adidas Hints at Future Yeezy Releases With New "Shades" Teaser

Are more Yeezy Boosts coming sooner rather than later?

A New Version of Kanye West's "Famous" Leaked With a Young Thug Verse
Music

A New Version of Kanye West's "Famous" Leaked With a Young Thug Verse

Thugger even duets with Nina Simone.

Inspired by Travelers and Explorers, Incase Launches Its Latest Luggage Collections
Fashion

Inspired by Travelers and Explorers, Incase Launches Its Latest Luggage Collections

Presented by Incase
The tech-friendly EO, TRACTO, and VIA collections are built with mobility and durability in mind.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.