Follow DJ Khaled's Road to Success in a New Video Celebrating the Launch of Cîroc Mango

Major key alert — the aspirational “Let’s Get It” campaign continues.

Entertainment
5.9K 0 Comments
Save

Continuing to tell the success stories of rap’s biggest names, the latest Cîroc Let’s Get It video highlights one of the most recognizable music personalities today: DJ Khaled. The motivational piece is the followup to Puff Daddy’s video launched last month encouraging young creatives to aim for the top. The new spot follows a young Khaled from his start in his garage studio as he spins, produces and hosts — eventually becoming one of the biggest names in the music scene. As the story progresses, the vintage photographs and footage of Khaled’s youth fade to a scene of him on a jetski in Miami on his way to meet with Puff Daddy before a toast of new Cîroc Mango.

Watch the full video commemorating the launch of the new tropical flavor of Cîroc above and head over to the brand’s website for more information.

Read Full Article
Presented by Cîroc
Share this article
Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

What to Read Next

How Grown Alchemist Brought the Ultimate Reset to Festival Season
Fashion

How Grown Alchemist Brought the Ultimate Reset to Festival Season

Presented by Grown Alchemist
With its bespoke sensory spa activation at Tomorrowland in Belgium.

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
Fashion

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship

In a new episode of Shop Talk, skater and Thames founder Blondey McCoy walks us through the label’s new flagship and the references packed into every fixture. As he puts it: “It’s very important to look delicious.”

nanamica Has What You Need to Survive the NYC Seasons
Fashion

nanamica Has What You Need to Survive the NYC Seasons

The brand’s New York team joins us for a new Shop Talk to discuss essentials for unpredictable NYC weather, the mythos of North Face Purple Label, and why everyone is buying their selvedge denim.


DJ Khaled Teases First Look at the Highly Anticipated 2026 Air Jordan 3 "True Blue" Retro
Footwear

DJ Khaled Teases First Look at the Highly Anticipated 2026 Air Jordan 3 "True Blue" Retro

Confirming the return of the coveted “Nike Air” heel branding, the legendary 1988 colorway is making its way back to retailers this summer.

Watch Rihanna & Paul McCartney Perform “FourFiveSeconds” at Desert Trip
Music

Watch Rihanna & Paul McCartney Perform “FourFiveSeconds” at Desert Trip

Hosted by the organizers behind Coachella.

These Are the World's 50 Best Bars of 2016
Food & Beverage

These Are the World's 50 Best Bars of 2016

The best libation destinations of 2016.

Learn About the Lineage of the MA-1 Bomber Jacket From the Authorities at Alpha Industries
Fashion

Learn About the Lineage of the MA-1 Bomber Jacket From the Authorities at Alpha Industries

Presented by Alpha Industries
The video also follows the transition of the M-65, N3-B and N2-B from the battlefield to popular culture.

ASICS Introduces the GEL-Lyte V "Tartufo" Pack
Footwear

ASICS Introduces the GEL-Lyte V "Tartufo" Pack

Inspired by the “diamonds of the kitchen”.

This Hyperlapse Reveals Hong Kong's Pulsating Rhythm
Travel

This Hyperlapse Reveals Hong Kong's Pulsating Rhythm

Playing with perspective.

Drake's New Whiskey Is Already Breaking Records in the 6
Food & Beverage

Drake's New Whiskey Is Already Breaking Records in the 6

Canada is getting lit.


'Saturday Night Live' Parodies Beyoncé's 'Lemonade' With Melania and Ivanka Trump
Entertainment

'Saturday Night Live' Parodies Beyoncé's 'Lemonade' With Melania and Ivanka Trump

Featuring Emily Blunt.

Travis Scott Remixes Rae Sremmurd's "Swang"
Music

Travis Scott Remixes Rae Sremmurd's "Swang"

The ‘Sremmlife 2’ deluxe version cut gets the La Flame treatment.

Kanye West Calls out Rappers for Copying the Look of His Saint Pablo Stage Design
Music

Kanye West Calls out Rappers for Copying the Look of His Saint Pablo Stage Design

Was he aiming at Drake?

Breitling Emergency Night Mission Watch
Watches

Breitling Emergency Night Mission Watch

The world’s first wristwatch with a dual-frequency personal locator beacon.

See Paris Through These Charming Storefronts
Design

See Paris Through These Charming Storefronts

Photographer Sebastian Erras perfectly captures the essence of the city.

Action Bronson Shows Us How to Make "The Perfect F*cking Sandwich"
Food & Beverage

Action Bronson Shows Us How to Make "The Perfect F*cking Sandwich"

A simple butcher’s sandwich gets elevated by Mr. Wonderful.

More ▾