The Rock Is Designing Gear for Under Armour

He’ll also be making workout videos for the sportswear brand.

By
Fashion
9,709 Hypes 0 Comments

We first reported that the wrestler turned movie actor turned designer first signed with Under Armour last year, but now we know the extent of his involvement with the brand. Not only is he a spokesperson, but The Rock has also designed a full product line under what is dubbed a “global partnership.” Under this partnership, The Rock will be also be promoting UA’s Connected Fitness platforms and fronting its philanthropic initiative, UA Freedom.

UA Freedom benefits members of the U.S. military, first responders and public safety officials, while The Rock will be creating exclusive video content for Connected Fitness (think workout videos and tips from his own regimen). His capsule collections will be inspired by his films, with the first collection consisting of a backpack and duffel bag — expect this to launch in the next few weeks.

Read Full Article

What to Read Next

Check out Kanye West's Handwritten 'The College Dropout' Tracklist
Music 

Check out Kanye West's Handwritten 'The College Dropout' Tracklist

A piece of Yeezus history.

Hender Scheme Unveils All-Black "Air Jordan IV"
Footwear

Hender Scheme Unveils All-Black "Air Jordan IV"

Ryo Kashiwazaki gets creative with Air Jordan’s aesthetic again.

Mitchell & Ness x Lapstone & Hammer Deconstructed NBA Hat Collection
Fashion

Mitchell & Ness x Lapstone & Hammer Deconstructed NBA Hat Collection

Denim hats like you’ve never seen before.


The adidas Tubular X Gets a Snakeskin Treatment
Footwear

The adidas Tubular X Gets a Snakeskin Treatment

Not for the minimalists.

Undeniably Talented Sibling Trio James Davis Deliver Soulful, Forward-Thinking R&B on 'Here It Go' EP
Music 

Undeniably Talented Sibling Trio James Davis Deliver Soulful, Forward-Thinking R&B on 'Here It Go' EP

Los Angeles’ best kept secret.

Denzel Curry Sends Shots at Spaceghostpurrp & Honors A$AP Yams on "(RIP YAMS) SPACEGHOSTPUSSY"
Music 

Denzel Curry Sends Shots at Spaceghostpurrp & Honors A$AP Yams on "(RIP YAMS) SPACEGHOSTPUSSY"

Raider Klan is dead, but Denzel Curry is still rising and getting better.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.