The Rock Is Designing Gear for Under Armour

He’ll also be making workout videos for the sportswear brand.

Fashion
9,760 Hypes 0 Comments

We first reported that the wrestler turned movie actor turned designer first signed with Under Armour last year, but now we know the extent of his involvement with the brand. Not only is he a spokesperson, but The Rock has also designed a full product line under what is dubbed a “global partnership.” Under this partnership, The Rock will be also be promoting UA’s Connected Fitness platforms and fronting its philanthropic initiative, UA Freedom.

UA Freedom benefits members of the U.S. military, first responders and public safety officials, while The Rock will be creating exclusive video content for Connected Fitness (think workout videos and tips from his own regimen). His capsule collections will be inspired by his films, with the first collection consisting of a backpack and duffel bag — expect this to launch in the next few weeks.

Read Full Article

What to Read Next

Under Armour’s "Flow Synchronicity" Is Designed to Facilitate the Female Foot
Footwear

Under Armour’s "Flow Synchronicity" Is Designed to Facilitate the Female Foot

A heel-to-toe foot-conforming design with tailored cushioning.
By /
6,246 Hypes   3 Comments
The Rock's Daughter, Simone Johnson, Announces Her Professional WWE Wrestling Name
Sports

The Rock's Daughter, Simone Johnson, Announces Her Professional WWE Wrestling Name

Ava Raine
By /
31,377 Hypes   15 Comments
Under Armour’s New Curry 4 "FloTro" Boasts New Technical Features
Footwear

Under Armour’s New Curry 4 "FloTro" Boasts New Technical Features

Paying homage to the shoe that propelled Stephen Curry in some of his most historic performances.
By /
18,802 Hypes   6 Comments
Steph Curry Is Slated to Sign a $1 Billion USD Lifetime Contract With Under Armour
Footwear

Steph Curry Is Slated to Sign a $1 Billion USD Lifetime Contract With Under Armour

Reportedly “nearly locked” down the details for a lifetime endorsement contract.
By /
13,420 Hypes   9 Comments
Check out Kanye West's Handwritten 'The College Dropout' Tracklist
Music 

Check out Kanye West's Handwritten 'The College Dropout' Tracklist

A piece of Yeezus history.
By /
220 Hypes   0 Comments
Hender Scheme Unveils All-Black "Air Jordan IV"
Footwear

Hender Scheme Unveils All-Black "Air Jordan IV"

Ryo Kashiwazaki gets creative with Air Jordan’s aesthetic again.
By /
11,935 Hypes   0 Comments
Mitchell & Ness x Lapstone & Hammer Deconstructed NBA Hat Collection
Fashion

Mitchell & Ness x Lapstone & Hammer Deconstructed NBA Hat Collection

Denim hats like you’ve never seen before.
By /
3,132 Hypes   0 Comments
The adidas Tubular X Gets a Snakeskin Treatment
Footwear

The adidas Tubular X Gets a Snakeskin Treatment

Not for the minimalists.
By /
3,530 Hypes   0 Comments
Undeniably Talented Sibling Trio James Davis Deliver Soulful, Forward-Thinking R&B on 'Here It Go' EP
Music 

Undeniably Talented Sibling Trio James Davis Deliver Soulful, Forward-Thinking R&B on 'Here It Go' EP

Los Angeles’ best kept secret.
By /
247 Hypes   0 Comments
Denzel Curry Sends Shots at Spaceghostpurrp & Honors A$AP Yams on "(RIP YAMS) SPACEGHOSTPUSSY"
Music 

Denzel Curry Sends Shots at Spaceghostpurrp & Honors A$AP Yams on "(RIP YAMS) SPACEGHOSTPUSSY"

Raider Klan is dead, but Denzel Curry is still rising and getting better.
By /
1,391 Hypes   0 Comments
Wavves Have "Dreams of Grandeur"
Music 

Wavves Have "Dreams of Grandeur"

Dreams, not delusions.
By /
184 Hypes   0 Comments
Young Thug Is Dropping 'Slime Season 3' Very Soon & Might Be on 'SWISH'
Music 

Young Thug Is Dropping 'Slime Season 3' Very Soon & Might Be on 'SWISH'

Is Young Thug on ‘SWISH’?
By /
89 Hypes   0 Comments
Iggy Pop & Josh Homme Share New Single "Break Into Your Heart"
Music 

Iggy Pop & Josh Homme Share New Single "Break Into Your Heart"

Another song off their joint album surfaces.
By /
141 Hypes   0 Comments
Watch VFX Highlight Reel for 'The Martian'
Entertainment

Watch VFX Highlight Reel for 'The Martian'

See how Matt Damon gets put on Mars.
By /
4,463 Hypes   0 Comments
More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.