The Nike Studio Beijing

A jaw-dropping workout space built to coincide with Beijing’s 2015 World Athletics Championship.

Design
10,494 Hypes 0 Comments

Spearheaded by Shanghai-based design agency coordination Asia, the NIKE Studio is built to coincide with Beijing’s 2015 World Athletics Championships. The project transforms a 1,200 square meters gallery space in Beijing into a immersive experience where motifs of infinity and transparency are relayed through interactive installations and LED-lit display cases. Workout zones are outfitted in black with contrasting beams taking on the futuristic interior, while images of sporting greats and bold quotes adorn the walls to provide motivation. Footwear bars and low sung benches are surrounded by gleaming pillars, in all, providing a futuristic workout space. “It’s really fun to work with Nike again, who has such a strong design focus and attention to detail” said Coordination Asia CEO and design director Tilman Thürmer. “The NIKE studio” in Beijing offers more than just a workout session, or a chance to display the latest products, visitors will have a completely immersive experience, and come away feeling fitter, faster and more motivated.”

Check out the images above and head to Coordination Asia for more on the project.

Read Full Article

What to Read Next

Studio Hagel Experiments With Stepney Workers Club's Dellow and Varden
Footwear

Studio Hagel Experiments With Stepney Workers Club's Dellow and Varden

“This product isn’t finished. There’s never a final design.”

Official Look at the fragment design x Nike Dunk High "Beijing"
Footwear

Official Look at the fragment design x Nike Dunk High "Beijing"

11 years later, the “City Pack” offering returns with a minor design tweak.

Closer Looks: fragment design x Nike Dunk High "Beijing"
Footwear 

Closer Looks: fragment design x Nike Dunk High "Beijing"

The first of the “City Pack” revival.


Nike Revamps 2021's Free Run 5.0 With Recycled Materials
Footwear

Nike Revamps 2021's Free Run 5.0 With Recycled Materials

The latest installment of the popular sneaker has debuted in “Olive Aura,” “Grey Fog” and “Black.”

Pro Skater Julian Bah Lights up Atlanta With Glow-in-the-Dark Rollerblades
Sports

Pro Skater Julian Bah Lights up Atlanta With Glow-in-the-Dark Rollerblades

Marty McFly would shed a tear.

Timberland 2015 Fall/Winter 6-Inch Boot "Red"
Footwear

Timberland 2015 Fall/Winter 6-Inch Boot "Red"

For him and for her.

adidas Skateboarding Superstar ADV Video Lookbook
Footwear

adidas Skateboarding Superstar ADV Video Lookbook

Tyshawn Jones, Chewy Cannon, Benny Fairfax and co. tear up the streets of New York and Miami.

HONNE featuring JONES - No Place Like Home
Music 

HONNE featuring JONES - No Place Like Home

The perfect song for those who are feeling homesick.

Kanye West Was Supposed to Perform at the 2015 MTV Video Music Awards
Music 

Kanye West Was Supposed to Perform at the 2015 MTV Video Music Awards

“We decided to be open to whatever Kanye wanted because he’s given us so many moments — unexpected ones.”


Dragon Ball Z x XLARGE 2015 Fall Capsule Collection
Fashion

Dragon Ball Z x XLARGE 2015 Fall Capsule Collection

A nostalgic range of graphic tees.

Converse CONS CTS fragment design Collection
Footwear

Converse CONS CTS fragment design Collection

Hiroshi Fujiwara does it again, this time with the skate-ready CONS CTS.

Garbstore 2015 Fall/Winter Collection
Fashion

Garbstore 2015 Fall/Winter Collection

Spanning the spectrum from functional sportswear to vintage recreations.

rag & bone 2015 Fall/Winter Trainers
Footwear

rag & bone 2015 Fall/Winter Trainers

Downtown cool.

Rick Ross featuring The-Dream - Money Dance
Music 

Rick Ross featuring The-Dream - Money Dance

‘Black Dollar’ drops on Thursday.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.