JOYRICH 2015 Fall/Winter "YOUTHQUAKE" Collection
Inspired by British chic of the ’60s.
Bright colors and bold patterns are prevalent throughout JOYRICH‘s new collection for the upcoming fall/winter season, which continues to draw influences from street youth, art and music. Titled “YOUTHQUAKE,” the season’s offerings take direct inspiration from the Youthquake subculture of the ’60s that triggered British mod fashion, and bordered the pop art and Art Deco movements. Bomber jackets, knit sweaters and sportswear silhouettes are bedecked with graphic prints, tartan checks, and leopard print patterns whose designs embrace the revolutionary movement yet appeal to contemporary fashion. You can now shop the JOYRICH “YOUTHQUAKE” collection online.
