Nike's Kevin Durant KD8 Ferrofluid Display Brings Kicks to Life

Creative agency Guild was commissioned by Nike to create an in-store display of its new Kevin Durant KD8 sneaker that would incite awe in those who lay their eyes on it. First, Guild 3D-printed a replica of the sneaker, mimicking the subtle patterns and textures of the fabrics used. The plastic KD8 was then placed in a shallow bath of ferrofluid, a mesmerizing black goo that reacts to magnates in a unique way. With the help of a strong, yet hidden magnetic field, the ferrofluid moves and morphs over the surface of the shoe bringing it to life. Even though the fluid tends to evaporate quickly and is a very far way off commercial application, it instills hope in us all that one day we will be wearing kicks that can change shape while on our feet.