Nike and Under Armour Battle for Top High School Prospects

96% of the market just isn’t enough for the Swoosh.

Sports
5,331 Hypes 0 Comments

Dating back to its inaugural game at Harlem’s Rucker Park back in 2006, Under Armour’s Elite 24 gathers two dozen of country’s top high school ballers to play an all-star-like game against New York City’s spectacular skyline. Since its founding, 40 players went on to be selected in the first round of the NBA Draft, 24 were selected in the Lottery and three went on to be drafted number one overall. However these numbers may not see much of an increase thanks to rival and market mainstay Nike. According to CBS Sports, the Swoosh will host its own event for the country’s top high-school prospects on the same dates as UA’s, which runs August 20-22. And for those that are torn between the two, Nike sweetened the deal by hosting its game in the Bahamas, and of course paying for players’ flights. Although more players will get exposure, Nike’s move makes it less about the kids and more about maintaining its market share.

Read Full Article

What to Read Next

Under Armour and Virgin Galactic Just Dropped Its Exclusive Capsule Collection
Fashion

Under Armour and Virgin Galactic Just Dropped Its Exclusive Capsule Collection

Featuring mineral-infused and infrared technology.

Under Armour's Latest AI-Enhanced Dubai Flagship Boosts Your Retail Experience
Fashion 

Under Armour's Latest AI-Enhanced Dubai Flagship Boosts Your Retail Experience

Presented by Under Armour
Its most interactive store to date.

The Rock and Under Armour Cook Up New Project Rock 4 Training Sneakers and Special JBL Headphones
Footwear

The Rock and Under Armour Cook Up New Project Rock 4 Training Sneakers and Special JBL Headphones

The Rock’s latest signature sneaker offers ultimate lockdown and stability for intense workouts, and is accompanied by an equally tough pair of headphones.


Under Armour Aims To Push Athletes To The Next Level
Fashion 

Under Armour Aims To Push Athletes To The Next Level

Presented by Under Armour
Launching its “Live The Challenge” campaign series.

Zona Man featuring Future & Lil Durk - Mean To Me
Music 

Zona Man featuring Future & Lil Durk - Mean To Me

Back in June, Future announced the addition of Chicago emcee Zona Man on his Freebandz label,

A Closer Look at the Nike ACG Air Mowabb OG
Footwear

A Closer Look at the Nike ACG Air Mowabb OG

It’s finally here.

Walkcar: "The World's Smallest Electric Vehicle"
Tech

Walkcar: "The World's Smallest Electric Vehicle"

Odd name aside, this is pretty tight.

Azealia Banks Can't Release New Music Until March 2016
Music 

Azealia Banks Can't Release New Music Until March 2016

It hasn’t been the best time for Azealia Banks these past few weeks. Not long ago it was announced

Tanner Goods 2015 Fall/Winter "Voyager Daypack" Collection
Fashion

Tanner Goods 2015 Fall/Winter "Voyager Daypack" Collection

An all-new streamlined daypack from the Portland-based lifestyle brand.


The Hundreds 2015 Fall/Winter "Rose" & "Fists" Caps
Fashion

The Hundreds 2015 Fall/Winter "Rose" & "Fists" Caps

The mainstay streetwear label gives a taste of what’s to come.

Sadistik featuring JMSN - Daydreams
Music 

Sadistik featuring JMSN - Daydreams

Sadistik has teamed up with CunninLynguists producer Kno and Michigan singer JMSN on a record

Mos Def Challenges Everyone to a Rap Battle, Lupe Fiasco Accepts
Music 

Mos Def Challenges Everyone to a Rap Battle, Lupe Fiasco Accepts

While Drake and Meek Mill still seem to be getting at each other, Yasiin Bey/Mos Def is taking the

Nike Air Max 95 "Stealth"
Footwear

Nike Air Max 95 "Stealth"

A slick colorway for Nike’s 20-year-old classic.

HYPETRAK Playlist 083
Music

HYPETRAK Playlist 083

New sonic vibes from Lupe Fiasco, Fetty Wap, FKA Twigs, Hudson Mohawke and much more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.