Kendrick Lamar Aims to Unify With New Reeboks

Kendrick Lamar is attempting to aid in breaking down gangbanging barriers with his latest Reebok sneaker. The TPAB rapper and Reebok have unveiled the second shoe of their collaboration, an off-white colorway of the Ventilator inspired by the street culture of Kendrick’s home. Per HYPEBEAST:

Compton native Kendrick Lamar first announced his partnership with Reebok at the end of last year, and his first release with the Massachusetts-based sportswear brand was a vibrant “Day Glo” colorway of the iconic Ventilator silhouette. Now the Top Dawg (T.D.E.) rapper presents a tonal off-white iteration, which features contrasting red and blue themes on either side – a nod at gang culture in the rapper’s native city. This idea of balance is further underlined by the tongue pulls, which read “NEUTRAL” on each. Embellished with inscriptions at the heel and T.D.E. branding along the tongue, the latest design is rounded off by a classic gum sole and rope shoe laces. Priced at €130 EUR (approximately $142 USD), the Kendrick Lamar x Reebok Ventilator will be available for purchase starting July 18.

You can check out pictures of the shoe over at HYPEBEAST.